Keywords and Descriptions
The following information is helpful for the search engines:
Title / Description / Keywords. Think about how people are going to find your site.
-Title-
10 words. The title of your website. Simple, straight-forward, to the point: WHAT is this website?
-Description-
25 words. A sentence describing your site/products/services/etc. WHY should I go to this website.
-Keywords-
20 words -- you can have more, but the earlier, the stronger. HOW people will find your website. Think of what words people might type into Google to find you.
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