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> Search Engine Marketing > Search Engine Tips
Search Engine Tips
1. Shoot for a copy length of 300 to 500 words per page.
2. Use key phrases consistently throughout your copy, especially within the first 125 to 250 characters.
3. Put important keywords at the beginning of the Description Tags, and use 200 characters or less.
4. Use the most important key phrases at the start of the Keywords Tags and use each keyword no more than three times.
5. Place key phrases in the Title Tags, especially within the first 60 characters.
6. Organize content logically and divide copy into separate pages, with each page focused on a different subject.
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Keywords and Descriptions
The following information is helpful for the search engines:
Title / Description / Keywords. Think about how people are going to find your site.
-Title-
10 words. The title of your website. Simple, straight-forward, to the point: WHAT is this website?
-Description-
25 words. A sentence describing your site/products/services/etc. WHY should I go to this website.
-Keywords-
20 words -- you can have more, but the earlier, the stronger. HOW people will find your website. Think of what words people might type into Google to find you.
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